Analytics that answer
Countries, devices, browsers, referrers, and the trend day by day or hour by hour.
New: targeting, deep links and social previews
Short links that count.
Short links, on-brand QR codes and analytics that tell paper from screens. Target every visitor, open the app on mobile, protect or schedule your links. On your own or as a team.
Free forever, no credit card.
- Custom QR codes
- Real-time analytics
- Country and device targeting
- Opens in the app
- Social previews
- Password-protected links
- Scheduled start and end
- UTM parameters passed on
- Teams and roles
- Cookie-free
How it works
Three steps, no friction
- 1
Paste an address
Bref gives you a short link, random or named your way, and its QR code.
- 2
Share or print
The link in your posts and emails, the QR code on your posters, flyers and menus.
- 3
See what works
Every visit is counted, scans apart from clicks, in real time.
Features
Much more than a short link
Every link can be fine-tuned: its QR code, how it looks when shared, where it leads for each visitor, when it goes live and who can open it.
A QR code that looks like you
Colours, gradient, dot and eye shapes, a logo in the middle. As SVG or PNG, ready for the printer.
The right link for every visitor
Redirect by country, device, system, language, browser or referrer. The first matching rule wins.
A polished preview when shared
Title, description and image on Facebook, X, LinkedIn, WhatsApp, iMessage and Slack. See how each platform renders it before you post.
Opens straight in the app
On mobile, a YouTube, Instagram, Spotify or Amazon link opens in the app, where your visitors are already signed in.
Password protected
An internal document, a private offer: visitors enter the password before being redirected.
Scheduled ahead
The link goes live on time with a countdown before, then leads elsewhere once expired.
Links in your words
A readable or random slug, checked as you type. Change the destination whenever you like.
Built for teams
Organisations, email invitations, owner, admin and member roles.
Parameters passed on
Add ?utm_source=… to the short link and the destination gets it. One link, many channels.
Kind to your visitors
No cookies set, no IP address kept. We measure, we don’t track anyone.
Scan or click
Finally know whether your poster works
Each link’s QR code carries a small marker, removed before the redirect. Your analytics separate what comes from paper from what comes from screens.
- Compare posters, flyers and posts
- Change the destination without reprinting
- Your site never sees the marker
Pricing
Simple pricing for every team
The subscription belongs to the organisation. Switch plans or stop whenever you like.
Free
To try Bref.
€0forever
- 25 links a month
- 1,000 tracked clicks a month
- 30 days of analytics
- 2 members
- A QR code for every link
Pro
PopularFor freelancers and small teams.
€15/ month€150/ year
that’s €12.50 a month
- 1,000 links a month
- 50,000 tracked clicks a month
- 1 year of analytics
- 5 members
- QR codes in your colours
Business
For marketing teams.
€60/ month€600/ year
that’s €50 a month
- 10,000 links a month
- 500,000 tracked clicks a month
- 3 years of analytics
- 20 members
- QR codes in your colours
- Priority support
Secure card payment. No commitment: stop at any time.
Frequently asked questions
Is Bref really free?
Yes. The Free plan has no time limit: 25 new links a month, 1,000 tracked clicks, 30 days of analytics and 2 members. No card required.
How does Bref tell a scan from a click?
Every QR code points to the short link followed by ?qr. During the redirect, Bref records the source and removes the marker: your site never sees it. That is how analytics separate scans from clicks.
Can I change a link's destination after printing its QR code?
Yes. The QR code points to the short link, not the destination. Change the destination whenever you like: printed materials keep working.
What happens if I go over my plan's clicks?
Links keep redirecting as usual. Only clicks over the limit stop being counted until next month. You can upgrade at any time.
What data do you collect about visitors?
Bref sets no cookie on your visitors and does not keep their IP address. We keep the country, device type, browser, operating system and the site they came from: enough to measure, without tracking anyone.
Can I work as a team?
Yes. The subscription belongs to the organisation, not to one person. Invite your colleagues as members or admins: everyone shares the same links and analytics.
From the blog
All articles
Guide2 min read
QR scans and clicks: why you should count them separately
A printed QR code and a link shared online don't tell the same story. Mixing them in one counter throws away half the information.
Marketing1 min read
7 rules for naming your short links
A good slug can be read out loud, typed without mistakes and understood before the click. Here are the rules we follow ourselves.
Guide1 min read
UTM parameters: a practical guide
utm_source, utm_medium, utm_campaign: three parameters are enough to know where your visitors come from in Google Analytics or Plausible. And a short link hides them.
Your next link deserves better
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