The blog
Guides and tips for links that work for you.
Guide2 min read
QR scans and clicks: why you should count them separately
A printed QR code and a link shared online don't tell the same story. Mixing them in one counter throws away half the information.
Marketing1 min read
7 rules for naming your short links
A good slug can be read out loud, typed without mistakes and understood before the click. Here are the rules we follow ourselves.
Guide1 min read
UTM parameters: a practical guide
utm_source, utm_medium, utm_campaign: three parameters are enough to know where your visitors come from in Google Analytics or Plausible. And a short link hides them.