Use caseE-commerceFeature: Redirect rules1 min read
One link, the right store for every country
A brand selling in Belgium, France and the Netherlands does not need three links in its bio. Redirect rules send each visitor to their own store.
A Belgian cosmetics brand sells through three stores: .be, .fr and .nl, with different prices, shipping costs and languages. On Instagram, it has one link in its bio. On its packaging, one QR code. Which store should they point to?
None: a short link with redirect rules.
How it works
A Bref link has a main destination and, if you like, a list of rules. On every visit, Bref checks the rules in order and applies the first one that matches:
| If | Then |
|---|---|
| Country = France | .fr store |
| Country = Netherlands | .nl store |
| Otherwise | .be store |
The country is derived from the visitor's network, with no cookie and no phone geolocation. A rule can combine up to five conditions, and a link can have up to twenty rules.
Beyond the country
The same rules work with other criteria:
- Browser language: a Dutch speaker in Belgium may prefer the Dutch version.
- System: iPhone to the App Store, Android to Google Play, desktop to your website.
- Source: a scan of the QR on the packaging can lead to a "thanks for your purchase" page, a click from Instagram to the product page.
- Referring site: a visitor coming from a partner newsletter to a page with their promo code.
UTMs follow
Add your UTM parameters to the link once and for all: Bref adds them to whichever destination is chosen, whatever the store. Your analytics tools see utm_source=instagram everywhere, without you duplicating links.
And in the analytics
The link's analytics show the breakdown by country and city, devices, referring sites, and the share of scans. You see at a glance whether your packaging sold in the Netherlands is really being scanned.
One link to print, to put in your bio, to hand to influencers. The rules do the sorting.
